Innovation Stories
We are committed to developing new packaging solutions that meet the evolving needs of people and of our planet.
Catch up with these recent examples from our innovative pipeline of products.
12 Sep 2022
Huhtamaki launches a first-to-market mono-material blister lidding
In April 2022, Huhtamaki announced the launch of its Push Tab® blister lid, a first-to-market sustainable innovation for the global pharmaceutical and healthcare industry. Huhtamaki and its partner â...
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21 Jul 2022
Avery Dennison is improving the recyclability of food packaging
Avery Dennison, in partnership with Jindal Films, is launching a PVDC-free OXYB (oxygen barrier) reclosure label that improves recyclability and minimises waste.
Open-and-close packaging is often m...
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20 Jul 2022
Nestlé is closing the loop on flexible plastics
Well-functioning cycles for hard plastics from packaging waste already exist, whereas the recycling of films still has a lot of catching up to do. In Germany, Nestlé has partnered up with Papier Mett...
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19 Jul 2022
Johnson & Johnson announces launch of recyclable refill cartons
As part of its new Healthy Lives Mission, Johnson & Johnson’s consumer brands are aiming to use 100% recyclable, reusable or compostable plastic packaging and certified/post-consumer recycled pa...
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12 Apr 2022
EUROPEN members join new consortium to develop artificial intelligence model for packaging waste sorting
The Perfect Sorting Consortium will bring together EUROPEN members Danone, Colgate-Palmolive, Ferrero, Mars, Nestlé, PepsiCo, Procter & Gamble on the one hand, and National Test Centre Circular P...
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10 Feb 2022
Unilever, Seda Packaging Group and Stora Enso join forces to develop new recyclable and compostable paperboard packaging
Unilever has introduced its Carte d’Or ice cream in a new paperboard packaging in Italy. The tub and lid are made from 100% PEFC certified renewable fibre with a biodegradable barrier coating, that...
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09 Feb 2022
Mondelēz International, FMCG industry and retail leaders join forces to boost flexible plastic recycling in UK
Five of the UK’s largest branded manufacturers: Mars UK, Mondelēz International, Nestlé, PepsiCo and Unilever, have collaborated to form a £1 million fund to help make flexible plastic recycling...
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25 Jan 2022
Colgate-Palmolive is making the switch to recyclable toothpaste tubes
Colgate-Palmolive is reimagining a healthier future for all people, their pets and our planet. To help fulfill its purpose, the company began in 2019 the switch to a first-of-its-kind recyclable tooth...
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19 Jan 2022
Amcor and Unilever create new recyclable packaging for dishwasher tablets
New packaging innovations are in great demand to improve the sustainability of everyday products. At the same time, consumers want the convenience of online shopping without compromising on their sust...
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18 Jan 2022
Ferrero introduces new thinner flexible materials with improved climate impact for Kinder Bueno
The Ferrero Group is making further strides in its commitment to making 100% of packaging reusable, recyclable or compostable by 2025. Part of this journey includes the introduction of a new thinner K...
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22 Dec 2021
L’Oréal introduces Garnier Ultra Doux Solid Shampoo to reduce primary packaging by 80%
L’Oréal has launched a sustainable innovation within its Garnier Ultra Doux line to achieve a significant reduction of its packaging use: the solid shampoo.
Sold in a cardboard packaging, both r...
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08 Dec 2021
Industry-first virtual trials on lightweighting glass bottles
Ardagh Group has joined forces with two other industry leaders in sustainable solutions for the glass industry, Dassault Systèmes and EXXERGY, to collaborate on innovative technology to increase the...
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06 Dec 2021
Mars Wrigley launches mono-material M&M’s pouch
Mars Wrigley is committed to reach its goal of 100% of its plastic packaging to be reusable, recyclable or compostable by 2025. To advance towards that vision, Mars Wrigley France has launched a new p...
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06 Dec 2021
Senseo introduces the first industrial compostable coffee pad
With the relaunch of one of JDE Peet’s flagship portfolio brands SENSEO®, they have created an innovative product offering, via a new sustainable single-serve coffee system on the market.
The in...
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26 Nov 2021
Unilever is introducing recyclable toothpaste tubes
To making oral care sustainable, Unilever’s oral care brands including Signal, Pepsodent and Closeup have announced plans to convert their entire global toothpaste portfolio to recyclable tubes by 2...
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26 Nov 2021
McCormick’s brand Schwartz moving to fully recyclable herbs and spice sachets
Herbs and spices brand Schwartz has moved its entire range of recipe mixes to recyclable packaging in the UK. Schwartz, which is owned by McCormick, began rolling out recyclable sachets in July 2021....
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10 Jun 2021
Ferrero joins forces with Loop and Carrefour to foster reuse
In its effort to optimise the use of its packaging, Ferrero has joined forces with Loop, a leading reuse platform, and Carrefour for a reuse pilot scheme in Paris, France. This initiative builds on Fe...
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18 May 2021
Did you know that making small packaging changes can make a big difference in recyclability?
Johnson & Johnson Consumer Health is committed to developing products using fewer, smarter resources. As part of its Healthy Lives Mission, the company has committed to reducing plastic waste and...
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19 Apr 2021
Amcor and Nestlé launch world-first recyclable flexible pouch for wet pet food
Amcor and Nestlé have launched the world’s first recyclable flexible retort pouch for wet pet food which is being piloted in the Netherlands.
The two companies partnered to overcome the challeng...
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16 Apr 2021
A label free, 100% recyclable, 100% recycled* bottle for a sustainable future
Danone has been committed to rethinking the packaging of their water bottles through their #WeActForWater Sustainability program which aims to deliver healthy hydration options, good for people, plane...
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16 Apr 2021
Actors across the supply chain join forces to recycle soft plastic collected from supermarket customers into new food-grade packaging
Plastic Energy, SABIC, EUROPEN’s member Sealed Air and Bradburys Cheese partnered with Tesco in the UK to introduce recycled food grade soft plastic packaging from materials returned by customers. I...
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16 Apr 2021
Pioneering digital watermarks for smart packaging to take recycling in the EU to new heights
How a new technology pioneered across the value chain has the potential to drive circular economy goals
Over 85 companies and organisations across the packaging value chain, including several EUROP...
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15 Apr 2021
Recycle the unrecyclable: breakthrough technology can transform low-quality plastic into high-quality food-grade packaging
In 2019 the Coca-Cola Company unveiled their first ever sample bottle made partly using 25% recovered and recycled marine litter, the first of its kind in food and drink packaging and a concrete proof...
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15 Apr 2021
The First Cosmetic Plastic Bottle Made from Industrial Carbon Emissions
Through their innovative partnership, LanzaTech, Total and L’Oréal have premiered the world’s first sustainable packaging made from captured and recycled carbon emissions.
The three partners e...
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15 Apr 2021
Sustainable collation shrink films containing 50% post-consumer recycled content maintain performance
ExxonMobil and Barbier collaborated to develop an innovative solution that allows the incorporation of Post-Consumer Recycled content (PCR) polyethylene in collation shrink films without compromising...
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13 Apr 2021
Mars Wrigley and Danimer Scientific innovative partnership to develop biodegradable packaging for home composting
Mars Wrigley and Danimer Scientific, a leading developer and manufacturer of biodegradable materials, announced in March 2021 a partnership to develop an innovative home compostable packaging.
Dani...
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12 Apr 2021
DS Smith and Signify work together to make shipping of LED lamps more sustainable to drive the transition to the circular economy
EUROPEN’s member DS Smith and lighting world leader Signify worked together to streamline the packaging process and make shipping of LED lamps more sustainable to drive the transition to the circula...
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12 Apr 2021
One country, one year – 78 tons less packaging waste: how JTI pioneered the industry with thin-walled fine cut tobacco buckets
As a global business, Japan Tobacco International (JTI) is committed to play a key role in finding innovative ways to further reduce the environmental impact across their value chain. Not the least, a...
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12 Apr 2021
PepsiCo reinvents how beverages are delivered to consumers through environmentally friendly and customizable solutions
Pepsico reinvents how beverages are delivered to consumers
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