Unilever is introducing recyclable toothpaste tubes
To making oral care sustainable, Unilever’s oral care brands including Signal, Pepsodent and Closeup have announced plans to convert their entire global toothpaste portfolio to recyclable tubes by 2025.
After four years of development, the recyclable tubes will be available at the end of 2021 in two of Unilever’s biggest oral care markets: France and India. First launching in France with the company’s leading oral care brand Signal, the new tubes will be rolled out across its biggest range, Integral 8, which represents over a third (35%) of Unilever’s toothpaste portfolio in the country. Unilever’s oral care brands partnered with multiple global packaging manufacturers, including EUROPEN members Amcor and Huhtamaki.
The new tubes will use a material made mostly of High-Density Polyethylene (HDPE), which is one of the most widely recyclable plastics globally. It will also be the thinnest plastic material available on the toothpaste market at 220-microns, which will reduce the amount of plastic needed for each tube.
The innovation contributes to Unilever’s commitment to ensure that 100% of its plastic packaging is designed to be reusable, recyclable or compostable, and its ambition to help collect and process more plastic packaging than it sells.
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