Mars Wrigley launches mono-material M&M’s pouch
Mars Wrigley is committed to reach its goal of 100% of its plastic packaging to be reusable, recyclable or compostable by 2025. To advance towards that vision, Mars Wrigley France has launched a new pouch for the M&M Choco 300g format. What is new? The pouch is designed to be recyclable, according to the existing local packaging waste collection and sorting system – and is only made of one type of plastic resin (polyethylene).
Previous multi-layer packaging included both polyethylene (PE) and polypropylene (PP). By simplifying the design and structure of Mars' flexible packaging formats, their chances to be recycled, while guaranteeing the same standards of quality and food safety for their consumers, are significantly improving.
This M&M Choco 300g pouch pilot is part of Hero Projects, an ongoing Mars Wrigley program in Europe that tests alternative and sustainable packaging solutions. The mono-material M&M’s Choco pouch is the first material-design-change pilot to be launched by Mars Wrigley in a European market as part of this testing phase.
The new pouch will be available for eight months via two retailers in France, then Mars Wrigley will determine the most viable options to continue in its various markets.
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