About Packaging

SLIDE 1 Packaging exists to deliver products to business and consumers safely, efficiently and in perfect condition.

well-designed packaging should:

be fit for the product it is protecting

optimise the climate and environmental footprint of the packaging and packaged product

use only as much of the right kind of material as necessary to perform this task

Functions of packaging

Protection

Packaging prevents breakage, spoilage, contamination and increases product shelf life.

Waste prevention and reduction

Packaging prevents food and product waste helping to save resources and emissions.

Safety

Packaging prevents contamination and helps the product arrive intact to the end-user, enabling safe consumption and handling.

Health

Packaging plays a key role in the safe delivery, preservation and use of medical treatments and medical devices that protect and save lives.

Information

The packaging is the vehicle by which producers communicate voluntary and legally required information about their product and packaging.

Handling and Distribution

Everyday packaging ensures the efficient transport, distribution and delivery of goods safely from factories to businesses and consumers.

Convenience

The diversity of available packaging allows consumers to make choices based on their own dietary requirements, family composition, life-styles and individual needs.

Promotion

Packaging is the canvas on which producers convey their brand and value proposition to consumers.

Innovation stories

L’Oréal introduces Garnier Ultra Doux Solid Shampoo to reduce primary packaging by 80% 22 Dec 2021
22 Dec 2021

L’Oréal introduces Garnier Ultra Doux Solid Shampoo to reduce primary packaging by 80%

L’Oréal has launched a sustainable innovation within its Garnier Ultra Doux line to achieve a significant reduction of its packaging use: the solid shampoo. Sold in a cardboard packaging, both r...
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Industry-first virtual trials on lightweighting glass bottles 08 Dec 2021
08 Dec 2021

Industry-first virtual trials on lightweighting glass bottles

Ardagh Group has joined forces with two other industry leaders in sustainable solutions for the glass industry, Dassault Systèmes and EXXERGY, to collaborate on innovative technology to increase the...
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Mars Wrigley launches mono-material M&M’s pouch 06 Dec 2021
06 Dec 2021

Mars Wrigley launches mono-material M&M’s pouch

Mars Wrigley is committed to reach its goal of 100% of its plastic packaging to be reusable, recyclable or compostable by 2025. To advance towards that vision, Mars Wrigley France has launched a new p...
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