About Packaging

well-designed packaging should:

be fit for the product it is protecting

optimise the climate and environmental footprint of the packaging and packaged product

use only as much of the right kind of material as necessary to perform this task

Functions of packaging

Protection

Packaging prevents breakage, spoilage, contamination and increases product shelf life.

Waste prevention and reduction

Packaging prevents food and product waste helping to save resources and emissions.

Safety

Packaging prevents contamination and helps the product arrive intact to the end-user, enabling safe consumption and handling.

Health

Packaging plays a key role in the safe delivery, preservation and use of medical treatments and medical devices that protect and save lives.

Information

The packaging is the vehicle by which producers communicate voluntary and legally required information about their product and packaging.

Handling and Distribution

Everyday packaging ensures the efficient transport, distribution and delivery of goods safely from factories to businesses and consumers.

Convenience

The diversity of available packaging allows consumers to make choices based on their own dietary requirements, family composition, life-styles and individual needs.

Promotion

Packaging is the canvas on which producers convey their brand and value proposition to consumers.

Innovation stories

Huhtamaki launches a first-to-market mono-material blister lidding 12 Sep 2022
12 Sep 2022

Huhtamaki launches a first-to-market mono-material blister lidding

In April 2022, Huhtamaki announced the launch of its Push Tab¬ģ blister lid, a first-to-market sustainable innovation for the global pharmaceutical and healthcare industry. Huhtamaki and its partner ‚...
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Avery Dennison is improving the recyclability of food packaging 21 Jul 2022
21 Jul 2022

Avery Dennison is improving the recyclability of food packaging

Avery Dennison, in partnership with Jindal Films, is launching a PVDC-free OXYB (oxygen barrier) reclosure label that improves recyclability and minimises waste. Open-and-close packaging is often m...
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Nestlé is closing the loop on flexible plastics 20 Jul 2022
20 Jul 2022

Nestlé is closing the loop on flexible plastics

Well-functioning cycles for hard plastics from packaging waste already exist, whereas the recycling of films still has a lot of catching up to do. In Germany, Nestlé has partnered up with Papier Mett...
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