About Packaging
well-designed packaging should:
be fit for the product it is protecting
optimise the climate and environmental footprint of the packaging and packaged product
use only as much of the right kind of material as necessary to perform this task
Functions of packaging
Protection
Packaging prevents breakage, spoilage, contamination and increases product shelf life.
Waste prevention and reduction
Packaging prevents food and product waste helping to save resources and emissions.
Safety
Packaging prevents contamination and helps the product arrive intact to the end-user, enabling safe consumption and handling.
Health
Packaging plays a key role in the safe delivery, preservation and use of medical treatments and medical devices that protect and save lives.
Information
The packaging is the vehicle by which producers communicate voluntary and legally required information about their product and packaging.
Handling and Distribution
Everyday packaging ensures the efficient transport, distribution and delivery of goods safely from factories to businesses and consumers.
Convenience
The diversity of available packaging allows consumers to make choices based on their own dietary requirements, family composition, life-styles and individual needs.
Promotion
Packaging is the canvas on which producers convey their brand and value proposition to consumers.