About Packaging

well-designed packaging should:

be fit for the product it is protecting

optimise the climate and environmental footprint of the packaging and packaged product

use only as much of the right kind of material as necessary to perform this task

Functions of packaging

Protection

Packaging prevents breakage, spoilage, contamination and increases product shelf life.

Waste prevention and reduction

Packaging prevents food and product waste helping to save resources and emissions.

Safety

Packaging prevents contamination and helps the product arrive intact to the end-user, enabling safe consumption and handling.

Health

Packaging plays a key role in the safe delivery, preservation and use of medical treatments and medical devices that protect and save lives.

Information

The packaging is the vehicle by which producers communicate voluntary and legally required information about their product and packaging.

Handling and Distribution

Everyday packaging ensures the efficient transport, distribution and delivery of goods safely from factories to businesses and consumers.

Convenience

The diversity of available packaging allows consumers to make choices based on their own dietary requirements, family composition, life-styles and individual needs.

Promotion

Packaging is the canvas on which producers convey their brand and value proposition to consumers.

Innovation stories

EUROPEN members join new consortium to develop artificial intelligence model for packaging waste sorting 12 Apr 2022
12 Apr 2022

EUROPEN members join new consortium to develop artificial intelligence model for packaging waste sorting

The Perfect Sorting Consortium will bring together EUROPEN members Danone, Colgate-Palmolive, Ferrero, Mars, Nestlé, PepsiCo, Procter & Gamble on the one hand, and National Test Centre Circular P...
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Unilever, Seda Packaging Group and Stora Enso join forces to develop new recyclable and compostable paperboard packaging 10 Feb 2022
10 Feb 2022

Unilever, Seda Packaging Group and Stora Enso join forces to develop new recyclable and compostable paperboard packaging

Unilever has introduced its Carte d’Or ice cream in a new paperboard packaging in Italy. The tub and lid are made from 100% PEFC certified renewable fibre with a biodegradable barrier coating, that...
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Mondelēz International, FMCG industry and retail leaders join forces to boost flexible plastic recycling in UK 09 Feb 2022
09 Feb 2022

Mondelēz International, FMCG industry and retail leaders join forces to boost flexible plastic recycling in UK

Five of the UK’s largest branded manufacturers: Mars UK, Mondelēz International, Nestlé, PepsiCo and Unilever, have collaborated to form a £1 million fund to help make flexible plastic recycling...
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