About Packaging

SLIDE 1 Packaging exists to deliver products to business and consumers safely, efficiently and in perfect condition.

well-designed packaging should:

be fit for the product it is protecting

optimise the climate and environmental footprint of the packaging and packaged product

use only as much of the right kind of material as necessary to perform this task

Functions of packaging

Protection

Packaging prevents breakage, spoilage, contamination and increases product shelf life.

Waste prevention and reduction

Packaging prevents food and product waste helping to save resources and emissions.

Safety

Packaging prevents contamination and helps the product arrive intact to the end-user, enabling safe consumption and handling.

Health

Packaging plays a key role in the safe delivery, preservation and use of medical treatments and medical devices that protect and save lives.

Information

The packaging is the vehicle by which producers communicate voluntary and legally required information about their product and packaging.

Handling and Distribution

Everyday packaging ensures the efficient transport, distribution and delivery of goods safely from factories to businesses and consumers.

Convenience

The diversity of available packaging allows consumers to make choices based on their own dietary requirements, family composition, life-styles and individual needs.

Promotion

Packaging is the canvas on which producers convey their brand and value proposition to consumers.

Innovation stories

Amcor and Nestlé launch world-first recyclable flexible pouch for wet pet food 19 Apr 2021
19 Apr 2021

Amcor and Nestlé launch world-first recyclable flexible pouch for wet pet food

Amcor and Nestlé have launched the world’s first recyclable flexible retort pouch for wet pet food which is being piloted in the Netherlands. The two companies partnered to overcome the challeng...
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A label free, 100% recyclable, 100% recycled* bottle for a sustainable future 16 Apr 2021
16 Apr 2021

A label free, 100% recyclable, 100% recycled* bottle for a sustainable future

Danone has been committed to rethinking the packaging of their water bottles through their #WeActForWater Sustainability program which aims to deliver healthy hydration options, good for people, plane...
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Actors across the supply chain join forces to recycle soft plastic collected from supermarket customers into new food-grade packaging 16 Apr 2021
16 Apr 2021

Actors across the supply chain join forces to recycle soft plastic collected from supermarket customers into new food-grade packaging

Plastic Energy, SABIC, EUROPEN’s member Sealed Air and Bradburys Cheese partnered with Tesco in the UK to introduce recycled food grade soft plastic packaging from materials returned by customers. I...
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