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The EU’s share of global foreign direct investment has halved in the last seven years

Intra-EU barriers account for 67%of the cost of goods traded across the EU. That's not a trade war, it’s self-inflicted

The rules
exist. The
Single Market
doesn’t

Recycled material use rose 12.2% in a year. The 2030 target is 24%. Fragmented rules are the gap.

Nearly half of all EU countries still landfill more than 30% of municipal waste

We represent the packaging industry value chain.

Our mission is to protect the products consumers need while also protecting our environment.

Highlights

what’s new?

Keeping track of PPWR implementation just became easier with the launch of EUROPEN’s PPWR Implementation Tracker.

Visit the tracker

Highlights

from the newsroom

01 Oct 2026

Industry calls for a strong EU framework for a functioning market for secondary raw materials

The upcoming Circular Economy Act (CEA) is a unique opportunity to build a strong EU market for secondary raw materials and strengthen Europe’s circular economy. Europe cannot build a competitive ci...

22 Sep 2026

Soulmaterials: What if we swiped right on packaging?

As part of EUROPEN’s “Packaging with Purpose” campaign, an idea came up during an internship this summer: what if we looked at packaging materials through the lens of dating apps? We sp...

08 Sep 2026

EUROPEN joins industry call for a more digitalised EU Single Market

EUROPEN has joined organisations from across European industry in calling for a more ambitious and coherent approach to the digital delivery of regulatory product information. The industry statemen...

12 Aug 2026

PPWR starts applying from 12 August 2026: a quick guide to what businesses need to know

Today marks the start of the application of the Packaging and Packaging Waste Regulation (PPWR). While the Regulation's requirements will apply progressively over time, the PPWR will affect all busine...

snapshot

EUROPEN in numbers

86

members representing the entire packaging value chain

Founded in

Highlights

what’s new?

Keeping track of PPWR implementation just became easier with the launch of EUROPEN’s PPWR Implementation Tracker.

Highlights

from the newsroom

Industry calls for a strong EU framework for a functioning market for secondary raw materials

Soulmaterials: What if we swiped right on packaging?

EUROPEN joins industry call for a more digitalised EU Single Market

PPWR starts applying from 12 August 2026: a quick guide to what businesses need to know

snapshot

EUROPEN in numbers

86

1993

5

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