Innovation Stories

We are committed to developing new packaging solutions that meet the evolving needs of people and of our planet.

Catch up with these recent examples from our innovative pipeline of products.

By Category
12 Sep 2022
12 Sep 2022

Huhtamaki launches a first-to-market mono-material blister lidding

In April 2022, Huhtamaki announced the launch of its Push Tab® blister lid, a first-to-market sustainable innovation for the global pharmaceutical and healthcare industry. Huhtamaki and its partner â...
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21 Jul 2022
21 Jul 2022

Avery Dennison is improving the recyclability of food packaging

Avery Dennison, in partnership with Jindal Films, is launching a PVDC-free OXYB (oxygen barrier) reclosure label that improves recyclability and minimises waste. Open-and-close packaging is often mad...
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20 Jul 2022
20 Jul 2022

Nestlé is closing the loop on flexible plastics

Well-functioning cycles for hard plastics from packaging waste already exist, whereas the recycling of films still has a lot of catching up to do. In Germany, Nestlé has partnered up with Papier Mett...
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19 Jul 2022
19 Jul 2022

Johnson & Johnson announces launch of recyclable refill cartons

As part of its new Healthy Lives Mission, Johnson & Johnson’s consumer brands are aiming to use 100% recyclable, reusable or compostable plastic packaging and certified/post-consumer recycled pa...
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12 Apr 2022
12 Apr 2022

EUROPEN members join new consortium to develop artificial intelligence model for packaging waste sorting

The Perfect Sorting Consortium will bring together EUROPEN members Danone, Colgate-Palmolive, Ferrero, Mars, Nestlé, PepsiCo, Procter & Gamble on the one hand, and National Test Centre Circular P...
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10 Feb 2022
10 Feb 2022

Unilever, Seda Packaging Group and Stora Enso join forces to develop new recyclable and compostable paperboard packaging

Unilever has introduced its Carte d’Or ice cream in a new paperboard packaging in Italy. The tub and lid are made from 100% PEFC certified renewable fibre with a biodegradable barrier coating, that...
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09 Feb 2022
09 Feb 2022

Mondelēz International, FMCG industry and retail leaders join forces to boost flexible plastic recycling in UK

Five of the UK’s largest branded manufacturers: Mars UK, Mondelēz International, Nestlé, PepsiCo and Unilever, have collaborated to form a £1 million fund to help make flexible plastic recycling...
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25 Jan 2022
25 Jan 2022

Colgate-Palmolive is making the switch to recyclable toothpaste tubes

Colgate-Palmolive is reimagining a healthier future for all people, their pets and our planet. To help fulfill its purpose, the company began in 2019 the switch to a first-of-its-kind recyclable tooth...
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19 Jan 2022
19 Jan 2022

Amcor and Unilever create new recyclable packaging for dishwasher tablets

New packaging innovations are in great demand to improve the sustainability of everyday products. At the same time, consumers want the convenience of online shopping without compromising on their sust...
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18 Jan 2022
18 Jan 2022

Ferrero introduces new thinner flexible materials with improved climate impact for Kinder Bueno

The Ferrero Group is making further strides in its commitment to making 100% of packaging reusable, recyclable or compostable by 2025. Part of this journey includes the introduction of a new thinner K...
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22 Dec 2021
22 Dec 2021

L’Oréal introduces Garnier Ultra Doux Solid Shampoo to reduce primary packaging by 80%

L’Oréal has launched a sustainable innovation within its Garnier Ultra Doux line to achieve a significant reduction of its packaging use: the solid shampoo. Sold in a cardboard packaging, both rec...
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08 Dec 2021
08 Dec 2021

Industry-first virtual trials on lightweighting glass bottles

Ardagh Group has joined forces with two other industry leaders in sustainable solutions for the glass industry, Dassault Systèmes and EXXERGY, to collaborate on innovative technology to increase the...
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06 Dec 2021
06 Dec 2021

Mars Wrigley launches mono-material M&M’s pouch

Mars Wrigley is committed to reach its goal of 100% of its plastic packaging to be reusable, recyclable or compostable by 2025. To advance towards that vision, Mars Wrigley France has launched a new p...
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06 Dec 2021
06 Dec 2021

Senseo introduces the first industrial compostable coffee pad

With the relaunch of one of JDE Peet’s flagship portfolio brands SENSEO®, they have created an innovative product offering, via a new sustainable single-serve coffee system on the market. The indu...
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26 Nov 2021
26 Nov 2021

Unilever is introducing recyclable toothpaste tubes

To making oral care sustainable, Unilever’s oral care brands including Signal, Pepsodent and Closeup have announced plans to convert their entire global toothpaste portfolio to recyclable tubes by 2...
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26 Nov 2021
26 Nov 2021

McCormick’s brand Schwartz moving to fully recyclable herbs and spice sachets

Herbs and spices brand Schwartz has moved its entire range of recipe mixes to recyclable packaging in the UK. Schwartz, which is owned by McCormick, began rolling out recyclable sachets in July 2021....
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10 Jun 2021
10 Jun 2021

Ferrero joins forces with Loop and Carrefour to foster reuse

In its effort to optimise the use of its packaging, Ferrero has joined forces with Loop, a leading reuse platform, and Carrefour for a reuse pilot scheme in Paris, France. This initiative builds on Fe...
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