_dev

Packaging exists to deliver products to business andconsumers safely, efficiently and in perfect condition. Well-designed packaging meets the requirements of the product while minimising economic, climate and environmental impacts of both the product and its package.Eco-design must hence preserve packaging functionalities to prevent unintended trade-offs.

Well-designed packaging should:

Be fit for the product it isprotecting
Minimise economic and environmental impacts of both theproduct and its package
Use only as much of the right kindof material as necessary to performthis task.

Functions of packaging

Protection

Packaging prevents breakage, spoilage, contamination and increases product shelf life.

Waste prevention and reduction

Packaging prevents food and product waste helping to save resources and emissions.

Safety

Packaging prevents contamination and helps the product arrive intact to the end user, enabling safe consumption and handling.

Health

Packaging plays a key role in the safe delivery, preservation and use of medical treatments andmedical devices that extend and save lives.

Information

Packaging is the vehicle by which producers communicate voluntary and legally required information about their product and packaging.

Handling and Distribution

Every day packaging ensures the efficient transport, distribution and delivery of goods safely from factories to businesses and consumers.

Convenience

The diversity of available packaging allows consumers to make choices based on their own dietary requirements, family composition, life-styles and individual needs.

Promotion

Packaging is the canvas on which producers convey their brand and value proposition to consumers.

Innovation stories

Ferrero joins forces with Loop and Carrefour to foster reuse 10 Jun 2021
10 Jun 2021

Ferrero joins forces with Loop and Carrefour to foster reuse

In its effort to optimise the use of its packaging, Ferrero has joined forces with Loop, a leading reuse platform, and Carrefour for a reuse pilot scheme in Paris, France. This initiative builds on Fe...
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Did you know that making small packaging changes can make a big difference in recyclability? 18 May 2021
18 May 2021

Did you know that making small packaging changes can make a big difference in recyclability?

Johnson & Johnson Consumer Health is committed to developing products using fewer, smarter resources. As part of its Healthy Lives Mission, the company has committed to reducing plastic waste and...
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Amcor and Nestlé launch world-first recyclable flexible pouch for wet pet food 19 Apr 2021
19 Apr 2021

Amcor and Nestlé launch world-first recyclable flexible pouch for wet pet food

Amcor and Nestlé have launched the world’s first recyclable flexible retort pouch for wet pet food which is being piloted in the Netherlands. The two companies partnered to overcome the challeng...
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A label free, 100% recyclable, 100% recycled* bottle for a sustainable future 16 Apr 2021
16 Apr 2021

A label free, 100% recyclable, 100% recycled* bottle for a sustainable future

Danone has been committed to rethinking the packaging of their water bottles through their #WeActForWater Sustainability program which aims to deliver healthy hydration options, good for people, plane...
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Actors across the supply chain join forces to recycle soft plastic collected from supermarket customers into new food-grade packaging 16 Apr 2021
16 Apr 2021

Actors across the supply chain join forces to recycle soft plastic collected from supermarket customers into new food-grade packaging

Plastic Energy, SABIC, EUROPEN’s member Sealed Air and Bradburys Cheese partnered with Tesco in the UK to introduce recycled food grade soft plastic packaging from materials returned by customers. I...
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Pioneering digital watermarks for smart packaging to take recycling in the EU to new heights 16 Apr 2021
16 Apr 2021

Pioneering digital watermarks for smart packaging to take recycling in the EU to new heights

How a new technology pioneered across the value chain has the potential to drive circular economy goals Over 85 companies and organisations across the packaging value chain, including several EUROP...
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Recycle the unrecyclable: breakthrough technology can transform low-quality plastic into high-quality food-grade packaging 15 Apr 2021
15 Apr 2021

Recycle the unrecyclable: breakthrough technology can transform low-quality plastic into high-quality food-grade packaging

In 2019 the Coca-Cola Company unveiled their first ever sample bottle made partly using 25% recovered and recycled marine litter, the first of its kind in food and drink packaging and a concrete proof...
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The First Cosmetic Plastic Bottle Made from Industrial Carbon Emissions 15 Apr 2021
15 Apr 2021

The First Cosmetic Plastic Bottle Made from Industrial Carbon Emissions

Through their innovative partnership, LanzaTech, Total and L’Oréal have premiered the world’s first sustainable packaging made from captured and recycled carbon emissions. The three partners e...
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Sustainable collation shrink films containing 50% post-consumer recycled content maintain performance 15 Apr 2021
15 Apr 2021

Sustainable collation shrink films containing 50% post-consumer recycled content maintain performance

ExxonMobil and Barbier collaborated to develop an innovative solution that allows the incorporation of Post-Consumer Recycled content (PCR) polyethylene in collation shrink films without compromising...
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Mars Wrigley and Danimer Scientific innovative partnership to develop biodegradable packaging for home composting 13 Apr 2021
13 Apr 2021

Mars Wrigley and Danimer Scientific innovative partnership to develop biodegradable packaging for home composting

Mars Wrigley and Danimer Scientific, a leading developer and manufacturer of biodegradable materials, announced in March 2021 a partnership to develop an innovative home compostable packaging. Dani...
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DS Smith and Signify work together to make shipping of LED lamps more sustainable to drive the transition to the circular economy 12 Apr 2021
12 Apr 2021

DS Smith and Signify work together to make shipping of LED lamps more sustainable to drive the transition to the circular economy

EUROPEN’s member DS Smith and lighting world leader Signify worked together to streamline the packaging process and make shipping of LED lamps more sustainable to drive the transition to the circula...
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One country, one year – 78 tons less packaging waste: how JTI pioneered the industry with thin-walled fine cut tobacco buckets 12 Apr 2021
12 Apr 2021

One country, one year – 78 tons less packaging waste: how JTI pioneered the industry with thin-walled fine cut tobacco buckets

As a global business, Japan Tobacco International (JTI) is committed to play a key role in finding innovative ways to further reduce the environmental impact across their value chain. Not the least, a...
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