Well-designed packaging should:
Functions of packaging
Packaging prevents breakage, spoilage, contamination and increases product shelf life.
Waste prevention and reduction
Packaging prevents food and product waste helping to save resources and emissions.
Packaging prevents contamination and helps the product arrive intact to the end user, enabling safe consumption and handling.
Packaging plays a key role in the safe delivery, preservation and use of medical treatments andmedical devices that extend and save lives.
Packaging is the vehicle by which producers communicate voluntary and legally required information about their product and packaging.
Handling and Distribution
Every day packaging ensures the efficient transport, distribution and delivery of goods safely from factories to businesses and consumers.
The diversity of available packaging allows consumers to make choices based on their own dietary requirements, family composition, life-styles and individual needs.
Packaging is the canvas on which producers convey their brand and value proposition to consumers.